The Tech Giants are Coming for Our Homes

The Future of Our Connected Home, and How Big Tech will be Involved

The likes of Amazon, Google, Samsung, Apple and others are all competing for smart home dominance – but what drove so many of us to invite these multinational corporations into the highly personal spaces where we live?

In a world that is more connected than ever before, millions of us have welcomed leading technology giants into our properties for entertainment, to adjust the heating and even answer the door. 

Now a major market in its own right, the likes of Amazon, Google, Samsung, Apple and others are all competing for smart home dominance.

But why do these businesses care so much about where we live? Why are they developing such useful systems? What does this new world mean for our built environment? And what drove so many of us to invite these multinational corporations into the highly personal spaces we call home?

Credits: The B1M, Google, Amazon, Samsung, Apple, Philips, iRobot, Sonos, Honeywell, Ford, Behance, Facebook, Sidewalk Labs, Daikin and Ring.

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